I watched the video and what's portrayed truly is a disgrace. Seeing a living being treated as commerce is a terrible thing, but this is the American way. I'm not compelled to stop eating meat because of it (especially chicken), but I do think something should be done to reduce such disgusting treatment of life.
This is why society cannot be based solely on making money. If it is, this is the result of how human beings will act. I'm not sure what can be done about this other then becoming a vegan (more severe than a vegetarian because they refuse to eat anything, including eggs, that is from/produced by animals [not sure if this includes milk]) However, as I previously stated, I'm not willing to give up meat. Survival is survival and even the person who posted this doesn't know what extremes he/she is willing to go to in order to survive until they are placed in such a situation. Life is cruel and that may be the bottom line of existence. Not all are subject to the world's cruelty but for those of us who are, we can sympathize.
This video (in my opinion) begs a follow up question: Is it humanities role to reduce the harshness of life and the cruelty our world displays? Or are we here solely to survive for our own individual pleasure? (And this individual pleasure also incompasses more then just the single person in question. It would also involve those whom the individual finds pleasurable to be around i.e. friends; family)