People market their talents, yes, but that's not the same as selling your soul, although you could consider it so if you sign your rights away - sell your soul to the company role.-1- These men and women who contractually obliged themselves, or "promised" themselves, to a company, have sold their soul.
Whitedragon, It seems to me you're talking about the deficiencies in parenting and our public educational system. Rather than help children think for themselves and discover their own interests and talents, we are willing to "sell their souls" to society for indoctrination. Rather than know thy self, it's know thy place, what role one may fill in society/industry, which are becoming more and more inseparable.